On November 17, 2022, APLAW together with Puls Biznesu organise a conference “Disruptive technology 2022 from the business and legal perspectives” under the patronage of the Polish Chamber of Information Technologies and Telecommunications (PIIT).
Artur Piechocki will present the topic: “Changes on the Internet advertising market”:
- How profiling affect buying decisions?
- Internet advertising – tradition vs real time bidding
- The roles of the programmatic’s participants: demand and supply site, administrators and processors, common personal data processing
- User ID
- No third party cookies world, decision on IAB Europe and other issues of the world of advertising
- The plans of the biggest online intermediaries.
Katarzyna Gorzkowska will present the topic: “Blockchain and cryptocurrency – the current trends in NFT and metaverse”:
- Virtualisation of everyday life
- Why more and more companies get into metaverse?
- What is NFT and why is it so popular?
Artur Piechocki will also act as a panelist during the panel session “Ups and downs in new technologies”.
Agenda: https://www.pb.pl/konferencje/przelomowe-technologie-2022-z-punktu-widzenia-biznesu-i-prawa-629f63c6-3e4a-491d-8c8b-9d122bfd2bed