Advertising and Media – Aplaw Kancelaria

IT

June 25, 2020

Intellectual and industrial property

June 25, 2020

Advertising and media law encompasses a broad range of regulations, including copyright, intellectual property, competition, consumer protection, and GDPR compliance, all of which require specialized legal knowledge. Ignorance or misinterpretation of these laws can result in significant financial and reputational damage.

At APLAW, our lawyers provide expert guidance through this intricate legal environment, simplifying processes and minimizing risks related to marketing and media activities.

We offer comprehensive legal solutions that empower clients with maximum creative freedom while ensuring full legal compliance.

We provide tailored legal assistance in the following areas:

advising on promotional and advertising strategies for clients in regulated industries, including alcoholic beverages, tobacco products, gambling, medicinal products, dietary supplements, pharmacies, financial services, and professional services;
reviewing advertising campaigns and promotional content to identify legal risks, particularly concerning intellectual property and competition law, evaluating influencer partnerships for compliance with consumer protection regulations, and ensuring marketing communications do not mislead consumers;
drafting and reviewing terms and conditions for contests, lotteries, and loyalty programs, including compliance with gambling regulations;
advising on telemarketing and email marketing campaigns, with a focus on personal data processing;
providing legal guidance for organizing gambling-related activities, including various forms of lotteries;
drafting and reviewing sponsorship agreements;
comprehensive intellectual property protection in advertising campaigns, including copyright agreements, personal rights protection, and safeguarding IP assets (trademarks, licenses, patents, and utility models);
representing clients in legal proceedings related to unfair competition, intellectual property violations, personal rights, and copyright infringement;
representing clients before the Polish Office of Competition and Consumer Protection (Urząd Ochrony Konkurencji i Konsumentów, UOKiK), the Competition and Consumer Protection Court (Sąd Ochrony Konkurencji i Konsumentów, SOKiK), the National Broadcasting Council, and the Advertising Ethics Committee.

Client benefits

legal security through reduced risk in advertising and media operations;
enhanced marketing effectiveness by optimizing campaigns for legal compliance;
protection against unfair competition and intellectual property infringements;
rapid, professional support during crisis situations;
expert, interdisciplinary legal services tailored to the creative industry’s unique needs;
preparedness for legislative changes;
strong legal representation in courts and before regulatory authorities.

Why choose us as your legal partner?

We are experts in copyright and media law, with a proven track record in serving the film and music industries. Our clients’ positive feedback has earned us regular recognition in leading legal rankings, including Media Law International and Legal 500 EMEA.
We provide a wide range of legal services tailored to the specific demands of the advertising and media industries.
We stay ahead of industry trends, delivering solutions that keep pace with the dynamic market.
We focus on simple, practical solutions that meet our clients’ needs.

Who we serve

television and radio broadcasters;
advertising agencies;
media buying agencies;
PR firms;
publishers across print and digital platforms;
organizers of promotional campaigns, contests, lotteries, and loyalty programs;
marketing departments of medium and large businesses, including advertisers and brand owners;
providers of marketing technology services (MarTech);
influencers.

For more information, please contact us.